Digital Content Strategist
Job Description
Company: AuroraGrid Innovations
Duration: 3-6 months
Key Responsibilities
- Assist in developing and executing digital content strategies across multiple platforms, including websites, social media, and blogs.
- Conduct market research to identify content trends, target audience needs, and competitive landscapes.
- Collaborate with content creators and marketing teams to ensure the alignment of content with brand messaging and business goals.
- Help create and optimize content for SEO, ensuring high visibility and engagement on digital platforms.
- Assist in developing content calendars and coordinating with cross-functional teams to ensure timely publication of materials.
- Analyze content performance through metrics and provide insights to improve content effectiveness and audience engagement.
- Support the creation of digital campaigns and promotional materials to drive brand awareness and customer acquisition.
Qualifications
- Pursuing or recently completed a degree in Marketing, Communications, Digital Media, or a related field.
- Strong understanding of digital marketing principles, content creation, and social media strategies.
- Familiarity with SEO best practices and keyword research tools like Google Analytics or SEMrush.
- Excellent written and verbal communication skills with an ability to create compelling content.
- Creative thinker with a keen eye for detail and design aesthetics.
- Basic knowledge of content management systems (CMS) like WordPress or similar is a plus.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
Benefits
- Hands-on experience in digital content strategy, SEO, and online marketing.
- Opportunity to work on real-world digital marketing campaigns and projects.
- Flexible working hours to fit academic commitments.
- Mentorship from experienced content strategists and marketing professionals.
- Exposure to industry tools and techniques used in digital marketing and content optimization.
- Certificate of completion and the potential for a full-time offer based on performance.
